Case Studies
Explore augmented reality examples
Showing 8 of 12
Christmas is the season for giving and McDonalds’ partnership with Blippar definitely gave! With a daily augmented reality advent calendar to unlock, consumers were incentivised to return and scan the blippable tray liners. Not only could they stand a chance to win an Amazon voucher, but could also interact with three different activations: a game, selfie or personalised animation.
Covent Garden
Retail UK
Blippar and Hearst turned Covent Garden into the world’s first AR shopping destination. Creating a personal shopping companion that enabled Hearst's top stylists help them find the perfect gift. Shoppers could also scan product tags & window stickers to redeem exclusive offers. While the kids embarked on a virtual scavenger hunt to find Santa's missing reindeer to win daily prizes.
Jaguar Land Rover
Jaguar Land Rover put prospective customers in the driving seat of its new model from the comfort of their own home. The AR unit launched directly from a banner ad with no need to install an app. Consumers could explore the car in 360º, interact with hotspots and see the view from the driving seat via transparent windows.
Coke & Spotify
To enhance the experience of savouring a refreshing Coke, 250ml cans of Coke were transformed into portable, interactive jukeboxes. Blipping the can unlocked 50 top tracks on Spotify to add a fun soundtrack to that moment of refreshment.
Cracker Jack
Blippar teamed up with famous snack brand Cracker Jack to create immersive in-pack prize experiences. Customers can create their own baseball cards, challenge themselves to different baseball-themed games and more! The campaign drove impressive nationwide and repeat engagement.
Based on the belief that kids grow through play, Blippar has teamed up with Nesquik to transform an ordinary kitchen into a deep sea haven. By incorporating both tactile and digital play, kids are offered an interactive breakfast experience to spark their imagination. A range of 3D sea creatures need to be constructed from different Nesquik cereal boxes in order to experience the variety of educational underwater missions available, thus driving repeat purchase.
FMCG / CPG ARDP Singapore
Magnum let customers design their dream ice cream using augmented reality. Customers could select coatings, toppings and drizzles that surrounded them in AR and then redeem their creation from Magnum’s flagship store in Singapore. This was hugely effective in driving footfall and sales to the store and engaging customers with the brand in a fun and unique way. The campaign harnessed Blippar’s AR rich media ad units, which let users launch AR straight from tapping on an ad without the need for a separate device or app.
FMCG / CPG India
Alpenliebe, a leader in the Indian confectionery market, partnered with Blippar to offer its customers an augmented reality surprise. Each packet of ‘Gold’ and ‘Creamfill’ candies contains a temporary tattoo which can be brought to life with the Blippar app.
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